JB. Magazine

apartamento — issue #04, nov 2009

I don’t own coffee table magazines, I don’t have a coffee table either but some seriously good coffee if you like to taste one … I am hardly into fashion magazines, mostly looking at the design and photography, well, how they are done manually, how they communicate visually and so on. And much less I am into interior magazines. Most of them are boring, too coolish and out of range. But I buy one. Regularly. But it has less in common with the rest of these titles. So it happens a lot of times when friends hang out at my home and pick up an issue of apartemento, I get an undetermined glance, “what? interior magazine?”, flipping through the pages. And then (it happens to everybody): “Wow! Nice. This is a such cool magazine! All these pictures, the nice format and the paper…”

apartamento really is an exception for me, it is “an everyday life interiors magazine”. It is simple, personal, it is very direct and subtle at the same time, it is a very good read, entertaining, beautiful photography and overall a nice piece of design with the change of paper grades and colors. And it is coming in the very handy A5 format. The concept is to tell stories about the apartments of musicians, actors, designers or anybody else. Not about clean rooms and pure luxury, it’s all about the personality of the dweller, who is living, how he is living, how he defines home. apartamento shows the people, places that have been built with personality, filled with love in any detail. This makes it emotional and so compelling. The newest issue, freshly arrived these days, features a picture story of my favourite artist Geoff McFetridge: “Things I Make For My Daughter” (see pictures below). Truly inspiring for my newest role as a father (I have a little son), and it is very fascinating to approach these things from a view of a little child. A good reminder for me on my plans on crafting a piece for his room.







Photographer Ari Marcopoulos visits the “Sonic House” of Thurston Moore and Kim Gordon, driving around with Thurtson in the car while listening to Dark Metal tapes very loud.







Nice still photography by the designers and publishers of apartamento: Nacho Alegre, Art Director and Albert Folch, Editor-At-Large. Folch, together with designer Omar Sosa, runs Folch Studio in the city of Barcelona. What they say about apartamento: “A magazine that covers what interior design magazines have never worried about.”



Chloe Sevigny shows her rooms in Manhatten, NY. “My apartment is all my hard work. It’s me entering adulthood. Responsibility.”